Why use SMS marketing?
Ignore the rise of SMS marketing at your peril. No marketer in any business, no matter what size, can afford any longer to rely on the well-worn, safe and comfortably familiar marketing channels. Your customers are devoting more time than ever to mobile use so keeping up with the voracious appetite for mobile media and targeting your customers through their favoured channel is a must. And the good news is, it’s an easy, cost-effective way of reaching your target audience with a personal message. Being agile in response to the wants and needs of your customers means the difference between success and failure for your marketing campaigns in this age when technology moves at lightning speed. The time is now to make the most of the phenomenal rise in smartphone ownership and the engagement of mobile users. Statistics launched by Ofcom1 state that 93% of UK adults own and/or use a mobile phone and 61% have a smartphone. The number of mobile subscriptions tops 83 million. Those stat...