Why Real Estate Text Message Marketing is so Effective



Real estate text message marketing is an effective method of connecting with vendors, buyers, brokers, landlords and tenants in an industry where the speed of communication is vital. By offering a real estate texting service, you can attract potential home buyers and rental clients to your business faster than by any other media and share new opportunities with clients and colleagues as they become available.
As word spreads that your real estate texting service is attracting potential home buyers and rental clients - and helping to close deals faster - more vendors and landlords will also be attracted to your business. This is turn creates a larger volume of opportunities for your new property-seeking clients - opportunities you can share by real estate text message marketing.

Why Real Estate Text Message Marketing is so Effective

Real estate text message marketing takes advantage of the intimacy and immediacy of SMS (Short Message Service) text messaging to reach large groups of people quickly. More than 98% of the population has a mobile device capable of receiving an SMS text message, and more than 90% of those people keep their mobile device within reach at all times of the day. Not surprisingly, SMS text messages have an open and read rate much higher than messages sent by any other form of electronic communication.

Importantly, real estate text message marketing is a permission-based activity (more about the laws relating to real estate text message marketing can be found below). The people you will be contacting with the texting software for real estate are those who have expressed a desire to receive your text marketing messages. Consequently your messages will be received only by those people interested in purchasing or renting a property - saving costs while making the service more effective than most other forms of direct marketing.

How a Real Estate Texting Service Works

In order to start a real estate texting service, you create an account with a company that provides access to texting software for real estate. You are assigned a username and password to access the software and, once logged in, you upload your list of contacts, compose your message and click send. Within minutes your database of clients and colleagues will be receiving your message wherever they are whatever they are doing.

There are several features on the texting software for real estate that allow you to incorporate tiny URLs if you want to link to a page on your website, attach pictures and video files, or schedule your message in advance. You can save sent text marketing messages as templates for recurring campaigns, personalize your messages so that they start with the recipient´s name, and sort your database into groups so that you only send relevant messages to those who would be interested in them.

Building a List of Contacts with Texting Software for Real Estate

Most real estate businesses will already have an extensive list of contacts when they start a real estate texting service, and the best texting software for real estate comes with a flexible SMS API allowing for easy integration with your contact list and property database. However, as you begin real estate text message marketing, your contact list is likely to grow substantially when you start using keywords and short codes.

Most real estate businesses use keywords and short codes on notices outside properties for sale and rent as an easy way for potential clients to find out more about the property (for example, “text `house` to 313131 to find out more about this property”). When the prospective buyer/tenant texts the keyword to the short code, the texting software for real estate adds the client to your list of contacts and they are opted in to receive future real estate text message marketing.

Practical Uses for Real Estate SMS Marketing

Easily attracting prospective buyers or tenants is not the only practical use for real estate SMS marketing. As soon as a new listing is available you can use the real estate texting service to send an SMS text blast to all your clients who may be interested. As the texting software for real estate is browser-based, you could be standing outside of the property, take a picture of it on your mobile phone, and include it with your text marketing message.

Colleagues, landlords and brokers can be contacted simultaneously if you have a new client looking for a specific type of property, while your entire database can be informed about a price drop alert or the dates for your next open house. Businesses engaged in property management can use real estate SMS marketing to send payment reminders.

Laws Relating to Real Estate Text Message Marketing

In order to prevent real estate businesses from sending out spam messages or bombarding property seekers with too many irrelevant messages, you have to comply with the 1991 Telephone Consumer Protection Act when you use a real estate texting service. It is also a good idea to familiarize yourself with the Mobile Marketing Association´s Code of Conduct to ensure the privacy of your clients.

Text message carriers also have their own rules relating to real estate text message marketing. The Telecommunications Industry Association has produced a set of guidelines prohibiting certain content within SMS text messages - typically profanity, pornography or hate speech, and any endorsement of illegal drug use or violence. As a rule, refrain from sending anything in a text message that you might find offensive yourself.

Try Real Estate SMS Marketing

Many thousands of businesses have benefited from using simple yet effective texting software, and we invite you to try real estate SMS marketing.  The program enables businesses to use our texting software for real estate with no contract and no commitment to upgrade to a higher level of service at any time.

Start building a database of home buyers and rental clients, and informing them of new opportunities, right away.


Click here to get started with text messaging now!



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